SEO For Dummies

Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics what they are, which ones are important,

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 : Peter Kent

 : John Wiley & Sons Inc

 : 456 Pages

 : English

 : 26 Oct 2015

 : ISBN10 1119129559

 : ISBN13 9781119129554

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy - that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don’t like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay-per-click in ways that get the most bang for your advertising buck
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

About the Author Table of Contents Editor Review

Peter Kent is an e-commerce consultant who specializes in SEO. Over the last decade he has advised hundreds of companies, large and small, about search engine optimization. He has worked online since 1984, written about the Internet since 1993, and authored over 50 books.

Introduction 1

Part I: Getting Started with SEO 5 Chapter

1: Surveying the Search Engine Landscape 7 Chapter
2: Search Results, Deconstructed 23 Chapter
3: Your One-Hour, Search Engine Friendly Web Site Makeover 31 Chapter
4: Beating the Competition Planning a Powerful Search Engine Strategy 49 Chapter 5: Making Your Site Useful and Visible 67

Part II: Building Search Engine Friendly Sites 83 Chapter

6: Picking Powerful Keywords 85 Chapter
7: Creating Pages That Search Engines Love 107 Chapter
8: Using Structured Data Markup 135 Chapter
9: Avoiding Things That Search Engines Hate 143 Chapter
10: Dirty Deeds, Done Dirt Cheap 163 Chapter
11: Bulking Up Your Site Competing with Content 179 Chapter
12: Finding Traffic Through Local-Search Marketing 203

Part III: Adding Your Site to the Indexes and Directories 229 Chapter

13: Getting Your Pages into the Search Engines 231 Chapter
14: Submitting to the Directories 247 Chapter
15: Product Search: Remember the Shopping Directories and Retailers 257

Part IV: After You ve Submitted Your Site 283 Chapter

16: Using Link Popularity to Boost Your Position 285 Chapter
17: Finding Sites to Link to Yours 309 Chapter
18: Even More Great Places to Get Links 331 Chapter
19: Social Networking Driven by Drivel 343 Chapter
20: Video: Putting Your Best Face Forward 351 Chapter
21: When Google Bites Back: A Guide to Catastrophe 357

Part V: The Part of Tens 377 Chapter

22: Ten-Plus Myths and Mistakes 379 Chapter
23: Ten-Plus Ways to Stay Updated 387 Chapter
24: Ten-Plus Useful Things to Know 393 Index 409

ISI Editor Review

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