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: Simon Kingsnorth
: Kogan Page; 1 edition
: 332 Pages
: English
: May 3, 2016
: ISBN-13: 978-0749474706, ISBN-10: 074947470X
: ASIN: B01F3CDDK8
Modern marketers need to learn how to use strategic thinking along with the use of digital media to provide measurable and accountable business success. The Digital Marketing Strategy includes important elements to achieve this by guiding you through every step in creating the perfect digital marketing strategy. This book analyzes important techniques and digital marketing platforms including social media, content marketing, SEO, user experience, personalization, display ads and CRM, as well as broader aspects of implementation including planning, integration with overall company goals and presenting decision makers .
Simon Kingsnorth brings digital marketing strategies to life through best practice case studies, illustrations, checklists and summaries, to provide you with insightful and practical guidance. Rather than presenting a limited 'one-size-fits-all' model, this book gives you the tools to tailor your own strategy to suit your unique business needs and show how an integrated and holistic marketing approach leads to greater success. Digital Marketing Strategies are also supported by a wealth of online resources, including budget and strategy templates, lecture slides, and bonus chapters.
Simon Kingsnorth brings digital marketing strategies to life through best practice case studies, illustrations, checklists and summaries, to provide you with insightful and practical guidance. Rather than presenting a limited 'one-size-fits-all' model, this book gives you the tools to tailor your own strategy to suit your unique business needs and show how an integrated and holistic marketing approach leads to greater success. Digital Marketing Strategies are also supported by a wealth of online resources, including budget and strategy templates, lecture slides, and bonus chapters.
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Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.
Location : Reading, United Kingdom Work : Global Head of Digital Marketing, Citi Private Bank @ Citi Digital Marketing Director @ Fidelity Worldwide Investment Digital Marketing Consultant @ Neilson Financial Services & Hollard Financial Services Global Marketing Director @ rara Education : Bachelor’s Degree, Marketing @ University of Glamorgan High School, GCSEs and A Levels @ Royal Grammar School, High Wycombe |
Chapter - 01: What is Digital Marketing?;
Chapter - 02: Aligning With Your Business Strategy;
Chapter - 03: Barriers and Considerations;
Chapter - 04: Planning;
Chapter - 05: Search Engine Optimization;
Chapter - 06: Paid Search;
Chapter - 07: Display;
Chapter - 08: Social Media;
Chapter - 09: User Experience and Transformation;
Chapter - 10: CRM and Retention;
Chapter - 11: True Personalization;
Chapter - 12: Customer Service;
Chapter - 13: Content Strategy;
Chapter - 14: Analytics and Reporting;
Chapter - 15: Presenting Your Strategy
Chapter - 02: Aligning With Your Business Strategy;
Chapter - 03: Barriers and Considerations;
Chapter - 04: Planning;
Chapter - 05: Search Engine Optimization;
Chapter - 06: Paid Search;
Chapter - 07: Display;
Chapter - 08: Social Media;
Chapter - 09: User Experience and Transformation;
Chapter - 10: CRM and Retention;
Chapter - 11: True Personalization;
Chapter - 12: Customer Service;
Chapter - 13: Content Strategy;
Chapter - 14: Analytics and Reporting;
Chapter - 15: Presenting Your Strategy
ISI Editor Review
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